DoorlarkReach agents while they're shopping for a tool like yours.
Doorlark is where real estate agents compare AI tools, CRMs, staging and lead-gen software, with the real price next to each one. Every sponsored placement is clearly labeled.
Real estate agents and teams, in research mode
Our readers are working agents looking for software to fix a specific problem: following up with leads, writing listing copy, staging empty rooms, pricing a home or managing transactions. They come to Doorlark to check prices and compare options before they book a demo.
What they read: tool pages with dated prices, side-by-side comparisons like Follow Up Boss vs Wise Agent, copy-paste prompts, and free downloads like the Buyer Consultation Kit.
Doorlark launched in October 2026, so we don't publish audience numbers yet. We won't make them up. Ask us and we'll tell you where we are today.
Four places your tool can show up
Mock-ups of each placement. Every one carries a "Sponsored" label and a dashed gold border, so readers always know what's paid.
Newsletter sponsor
Top of the weekly Doorlark email
One sponsor per issue, in a labeled block above the main story. Your logo, two or three sentences in plain English, and one link.
Homepage featured slot
Doorlark homepage, Featured tools
A labeled card next to the tools agents ask about most, with your price and a link to your page.
Category sponsor
Top of one job on /tools/ (for example CRM or Staging)
Own one job category. A labeled card sits at the top of that group, where agents compare their options side by side.
Tool-page placement
Tool pages in your category
A labeled card in the alternatives section of tool pages in your category, shown to agents already researching a tool like yours.
Be one of the first tools agents see here.
We're signing our first sponsors now. Founding sponsors get the introductory rate on the featured slot, and first pick of newsletter and category placements while we're small.
- Featured slot on the homepage and tool pages: $199 / week (introductory)
- Newsletter and category sponsorships: email us for founding rates
What a sponsorship can and can't buy
- Visibility, clearly labeled. Every paid placement says "Sponsored."
- Never a ranking, pick or write-up. Our editor's picks and tool pages stay independent, and a sponsor's prices get checked like everyone else's.
- Affiliate deals don't buy coverage either. If we earn a commission on a tool, the link is labeled, and the tool gets the same price checks as everyone else.
- No discriminatory housing language. We don't run ads that describe who should live somewhere.
Get in touch
Email sponsors@doorlark.com with your company, the tool you want to promote and the placement you're interested in. We'll reply with dates and next steps.