Follow Up Boss

CRM built for real estate teams to manage leads, follow-up and team activity.

What it does for an agent

• Pulls leads from any source or website into one inbox, then routes them to the right agent with lead distribution rules you set.
• Smart Lists sort your database into who to call today, and Action Plans automate the follow-up emails and texts.
• You can call, text and email from inside the CRM, and it syncs with your calendar and email.
• Reporting shows which lead sources and which agents are actually producing.

Pricing, in plain English

Grow is $69 per user per month ($58 billed annually). Pro is $499 a month for 10 users, and Platform is $1,000 a month for 30 users. Calling is a paid add-on on Grow ($33 per user), and Follow Up Boss says several of its AI features work better with that calling data. Pro includes unlimited calling and texting for every user.

Who it fits

Teams, or solo agents buying leads from several sources who need routing and source-level reporting. If you work mostly from your sphere and want one simple contact list, it's more CRM than you need.

Watch out for

The per-user price adds up fast on Grow. Do the math on Pro once you pass seven agents, and price in the calling add-on if you want the AI features at full strength.

Source: Follow Up Boss's own page, checked Oct 16, 2026. We only list features the vendor publishes. We haven't been paid by Follow Up Boss.

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Pricing and features change. Confirm on the vendor's site before you buy. A listing here is not an endorsement.

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