Doorlark
Bottom line: If you only need remarks, a general assistant with a strict prompt does the job. Pay for a real estate tool when you want the listing's social posts, video and reports made from the same inputs.
| Tool | Price (vendor site, Oct 15 2026) | What you get | Fits | Limitations |
|---|---|---|---|---|
| ListingAI | Free (one complete listing); Essential $19/mo; Professional $36/mo; Expert $150/mo (about 10% off yearly) | Listing descriptions, social content, property videos, staging, market reports and an agent website | Agents who want a full marketing kit for each listing | Staging and reports require the $36 tier |
| Write.homes | See site (free to try) | Listing descriptions, neighborhood guides and email templates | Agents who mostly need written copy | Writing only, no visuals |
| ChatGPT / Claude / Gemini | Free tiers; paid plans on each site | Anything you prompt for | Agents willing to use a good prompt | No MLS rules built in, so you enforce character limits and fair-housing wording yourself |
Use this prompt with any assistant
Our MLS public remarks prompt caps the character count, tells the assistant to lead with the strongest feature, and forbids invented facts and descriptions of buyers. It includes a worked example.
Check every draft for these 3 things
- Every fact matches the listing paperwork. AI assistants sometimes add features that aren't there, such as a "hardwood" floor that isn't.
- It stays under your MLS character count. Count it yourself.
- It describes no people. Cut phrases like "perfect for families," "ideal for empty nesters" or "safe neighborhood."
Verdict: pick this if…
- ChatGPT, Claude or Gemini plus our prompt if you list under 2 homes a month and only need remarks
- ListingAI Essential ($19) if you want social posts and videos from the same listing details
- ListingAI Professional ($36) if you also want staging and market reports in one tool
- Write.homes if you want a writing-only tool built around real estate templates
Keep reading
- Listing description prompts: 7 prompts with character caps and a fair-housing check.
- ChatGPT vs Claude vs Gemini: What each plan costs and a 5-minute test before you pay.
- Virtual staging compared: AI apps vs edited services, priced per photo.